+63917 531 5252 | +632 796 5252

marketing@elearningedge.net

Creating great content is a great way to strengthen and expand your brand presence, but it will produce few results if no one sees it. Ensuring that your content reaches your consumers by leveraging media is key.


In this digital world, media goes beyond TV, radio, print and out of home. Digital media offers many tools to help brands reach their audience with smaller budgets than traditional media but in a hyper-targeted way. In evaluating your digital media placement options, settings, budgets, and navigating through the huge amount of data and insights, figuring out how to create your digital media campaign is can be overwhelming.


Understanding the elements of a comprehensive digital media strategy and campaign - formats, budgets, performance, optimization, and regulations, can help one achieve business objectives.


This 2-day program has two classes that cover (1) Digital Media Strategy & Planning and (2) Digital Media Buying & Optimization

Digital Media Planning Program

TOPICS COVERED IN THIS 1-DAY CLASS:

  • Digital media objectives and strategy
  • Digital Media Types & Formats: Display, Social, Search, Programmatic, Video
  • Performance Marketing
  • Visual Media Schedule
  • Budget Allocation

TOPICS COVERED IN THIS 1-DAY CLASS:

  • Media Plan Implementation - Setup & Optimization
  • Self-Serve Ad Buying & Optimization: Facebook Ads, Google Adwords (Search, Trueview, Display)
  • Buying Simulation
  • Budget Optimization (across platforms - FB, Google, other publishers)

Digital Media Strategy & Planning

Digital Media Buying & Optimization

SCHEDULES

  • TIME: 9:00AM to 6:00PM

  • 2 CONSECUTIVE WEEKDAYS (THU, FRI):
  • Face to face sessions (lectures, experiential learning approach, activities) - 2 days
  • Access to class presentations by our subject matter experts.
  • Opportunity to consult with the subject matter experts during class
  • Access to supplementary learning materials - readings/videos/case studies via our Learning Management System
  • Certificate of Participation for each class attended.
  • Meals are provided. (Lunch, AM & PM snacks)

RATES

  • 1-DAY CLASS:
  • Php 9,900.00 + VAT

  • 2-DAY PROGRAM:
  • Php 18,900 + VAT (save Php900)

  • 2-DAY PROGRAM WITH DIGITAL MEDIA CERTIFICATION*:
  • Php 24,900 + VAT

PROGRAM METHODOLOGY & INCLUSIONS

* Certification is optional. Learn more about certifications here.

Enroll Now
  • May 30-31, 2019
  • 2 CONSECUTIVE SATURDAYS:
  • Mar 23, 30, 2019
  • NOTE: Day 1 covers Digital Media Strategy & Planning, Day 2 covers Digital Media Buying & Optimization

A Few of Our Subject Matter Experts

ALBET BUDDAHIM

Chief Marketing Officer,

L'Oreal Philippines

JONATHAN JOSON

Entrepreneur in Residence,

Eden Holdings

MIKE ACOSTA

Senior Digital Strategist,

iProspect

SHAYNE GARCIA-MADAMBA

Chief Digital Officer,

Havas Media Ortega

Payment Options

BANK DEPOSIT

CREDIT CARD

BANK CHECKS

PAYPAL

Start your digital media journey now!

Register here and get a free consultation on the best digital solution for your career and business goals.

Enroll Now

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